Growth of the Global Medical Equipment Market
Currently, the global medical equipment market is
experiencing explosive growth. Some estimates predict it will reach $ 365
Billion US dollars by 2015. This is simultaneously occurring as much of the
world economies are experiencing economic recession. Much of what is fueling
demand is expansion of health care services for the aging population. Medical
devices and equipment have the capability to improving clinical outcomes,
therefore improving quality of life. The US is the leading consumer in this
market, however, other rapidly developing countries, such as China and India,
are catching up. These countries are experiencing new prosperity combined with
improved awareness of healthcare services. Other less developed countries are
trying to improve their healthcare available to their citizens as a priority of
their policies. Governments are trying to improve infrastructure as the
population increases and demands higher standards for care. All these forces
fuel demand for the need to purchase medical equipment. As more customers are
buying medical equipment, merchants will be more eager to create or expand
businesses that place medical equipment for
sale. The net effect will be expansion of the medical equipment market.
There are some forces that counteract this process. For instance, in the US,
declining employment reduces demand for medical services. This is because
employers are a major provider of health
insurance. Also, patients have less disposable income to spend on elective
services or procedures, causing a decline in requests for orthopedic and
cosmetic procedures. At the same time, healthcare costs and regulation have
increased. Insurers and major government healthcare insurance programs, such as
Medicare, have steadily reduced their reimbursement for services. This reduces
profitability of hospitals and providers who are less willing to allocate
resources for more medical equipment. Many market research firms predict markets
in developing countries will see the greatest growth in purchasing medical
equipment. Areas of Latin America, the Middle East, and Asia are increasing
their expenditure on medical products and technologies, therefore, fueling
demand. However, the unstable economies of more developed countries have to some
extent reduced demand.
Medical device companies are restructuring their strategy for development
toward high-end devices that significantly improve diagnostic capability. The
rising incidence of chronic
disease, such as, diabetes and asthma, as well as an aging population will
drive demand for medical equipment that specifically improves existing care.
There is more of a focus on preventative medicine and devices that can help
identify and treat disease before it occurs. As consumers, providers are pushing
for technologies that improve their quality of care and efficiency. Hospitals
would like to eliminate non-essential diagnostic procedures and enhance the
accuracy of existing diagnostic procedures. There is an increasing trend among
health care providers to shift their care to treating patients at home with
their families rather than in the hospital. Therefore, medical equipment that
can be used at home will be in demand. This includes gloves
home
dialysis equipment, and wound care supplies. Providers also are interested
in technologies that facilitate changes in organizational management structure
or medical record keeping, such as, the adoption of electronic medical records
(EMR), reducing overall administrative waste and improving efficiency.
Finally, companies are targeting patients as consumers themselves, who are
taking on a more active role in their own health care needs. The public is
increasingly more educated about medical care and want access to equipment that
they can use at home. This could include blood pressure reading devices,
medication infusion equipment for insulin and pain control, or gloves and
sterile bandages for wound care. There is public concern over exposure to
radiation or harmful contrast agents used in common diagnostic procedures, such
as in CT scans, X-ray, and angiographic procedures. Medical equipment
manufacturers that make products that reduce a patient’s exposure to these
sources will see increased demand for their products.\\
Source: http://www.medwow.com/articles/
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